Rádio Alvorada FM 95.3 is one of the most important and traditional broadcasting stations in the northwest region of São Paulo. Once operating in Modulated Amplitude, the station was founded on April 10, 1987 in the city of Estrela D’Oeste. In 2017, the radio renewed itself and migrated to FM, investing in a current and dynamic model. With a 3,000 watt transmitter and four elements in its transmission tower, Rádio Alvorada FM has taken true country music, serious journalism and, of course, great joy to the more 110 municipalities in five states of the federation (São Paulo, Minas Gerais, Mato Grosso, Mato Grosso do Sul and Goiás).